Be-Well was started by Brian Welsby. Brian trained in the chemical industry specifically in biotechnology and carbohydrate chemistry. His career with numerous leading European biochemical companies developed his keen understanding of how nutrition and metabolism were inter-related. However, his concern over the use of chemical additives led him to decide to establish his own business and branch into developing vegetarian foods, sports supplements and specialist rations for expeditions. Today Brian is one of the most experienced and succesfull sport nutritionists in the UK with athletes like Paula Radcliffe, Ranuph Fiennes and many other to proof it.